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CNBC

Mars marketing chief: TV ads are still the best way to sell some goods, over digital
CNBC
Mars spends most of its advertising dollars for its petcare brands — including Pedigree, Cesar and Whiskas — on television, according to the food group's marketing chief. Andrew Clarke, Mars' chief marketing and customer officer, told CNBC's ...


Adweek

How Facebook's Latest Changes Impact Influencers And The Future Of Social Media Marketing
Forbes
In an effort to curb this, Zuckerberg is willing to risk short-term user engagement on his platform for more interactions with friends and family. Since Instagram's algorithm is beginning to mirror Facebook's more and more, expect to see more organic ...
Influencer Marketing in 2018: Becoming an Efficient MarketplaceAdweek

all 4 news articles »

Forbes

Why Integrated Marketing Needs To Be The Foundation Of Your B2B Strategy
Forbes
Forbes Agency Council PR, media strategy, creative & advertising execs share trends & tips Opinions expressed by Forbes Contributors are their own. Post written by. Lisa Allocca. Co-founder and president of award-winning Red Javelin Communications, an ...

 




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