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Entrepreneur

HR and Marketing – The New Collaborative Relationship
Entrepreneur
For decades, Marketing and HR teams have lived in the same friendly work ambience but have never had a collaborative relationship. Marketing has been focused on positioning their firm in way that would help them garner new businesses, whereas HR has ...


FOXSports.com

Nike's 'message' marketing strikes a chord
FOXSports.com
The furor seems to have largely died down and the company reported an earnings beat on Tuesday. While purpose-driven marketing can be a land mine for some companies, others like Nike have found it a useful way to appeal to their core demographic and ...

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AdAge.com

Coors Light revives 'cold' marketing to overcome slump
AdAge.com
But Coors Light, which pioneered the use of technology (which uses thermochromic ink) in the beer category, hasn't talked about its color-changing labels in a while. The brand detoured into more serious marketing terrain in 2016 with the "Climb On ...

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