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HR and Marketing – The New Collaborative Relationship
For decades, Marketing and HR teams have lived in the same friendly work ambience but have never had a collaborative relationship. Marketing has been focused on positioning their firm in way that would help them garner new businesses, whereas HR has ...

Nike's 'message' marketing strikes a chord
The furor seems to have largely died down and the company reported an earnings beat on Tuesday. While purpose-driven marketing can be a land mine for some companies, others like Nike have found it a useful way to appeal to their core demographic and ...

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Coors Light revives 'cold' marketing to overcome slump
But Coors Light, which pioneered the use of technology (which uses thermochromic ink) in the beer category, hasn't talked about its color-changing labels in a while. The brand detoured into more serious marketing terrain in 2016 with the "Climb On ...

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