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Kantar Advertising Report Finds Strong Synergies Between Facebook And TV
MediaPost Communications
For example, online ads are cost-effective in extending TV reach and building brand metrics from awareness through to purchase intent, per the report. However, consumers' attitudes are more positive toward traditional media than online advertising, and ...

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CNBC

Amazon to pop 23% this year to near $800 billion value on new advertising venture, analyst says
CNBC
Amazon stock will add to its historic run in 2018 thanks to its booming advertising business, according to BMO Capital Markets. The firm raised its price target for Amazon to $1,600 from $1,200, the highest 12-month forecast on the e-commerce company ...

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Forbes

13 Essential Tips To Increase Your Revenue As A New Advertising Agency
Forbes
Advertising agencies generated a generous $48.3 billion in revenue in 2016, according to a report by AdAge, revenue that was up by 4.4% from the previous year. While these revenue growth numbers sound good, the numbers represent the slowest amount of ...

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